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Creating value is an inherently cooperative process, capturing value is inherently competitive.

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Business Creating Process Value

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Creating value is an inherently cooperative process, capturing value is inherently competitive.
BARRY NALEBUFF

Business Creating Process Value
Only recently have people begun to recognise that working with suppliers is just as important as listening to customers.
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Customer Important Listening People Supplier
Most “original” ideas aren’t completely original, but instead are the result of two basic methods for generating ideas: problems in search of solutions and solutions in search of problems.
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Ideas Method Problem Two

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