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You really want to get a headache? Try to understand Internet advertising.

Barry Diller

The world is changing. Networks without a specific branding strategy will be killed. I envision a world of highly niched services and tightly run companies without room for all the overhead the established networks carry.
BARRY DILLER

Rooms Running World
Since I was in my early twenties, at ABC, I was always only interested in things that were not already being done.
BARRY DILLER

Being Done Done Twenties
Hollywood is a community that’s so inbred, it’s a wonder the children have any teeth.
BARRY DILLER

Children Community Hollywood
Now along comes the potential creative destruction brought by a different distribution methodology, the Internet.
BARRY DILLER

Creative Different Internet
I’m never absolutely sure of anything, and I don’t want to be. You’re either right and you’ll pull through, or you’re not. We’re never going to be right about everything, and we’ve certainly been wrong.
BARRY DILLER

Anything Right Sure Want
What I’ve learned over the years is that focus and singular purpose is the best approach for businesses.
BARRY DILLER

Focus Purpose Years
I like businesses in transition, first of all. If ever there were a business in transition, it is publishing.
BARRY DILLER

Firsts Publishing Transition
People have paid for content. They always have.
BARRY DILLER

Always Content Paid People
I don’t want to set the world up for surprises.
BARRY DILLER

Surprise Want World
We’re in a world now where it’s not enough to be smart. You have to be curious.
BARRY DILLER

Enough Smart World
All forms of commerce are adversarial.
BARRY DILLER

Adversarial Commerce Form
We need an unambiguous rule – a law – that nobody will step between the publisher and the consumer, full stop.
BARRY DILLER

Law Needs Steps
I never thought I was a very good manager.
BARRY DILLER

Good Man Manager
This is a world in which reasons are made up because reality is too painful.
BARRY DILLER

Pain Reality World
The only way anyone’s going to succeed is to build the product.
BARRY DILLER

Products Succeed Way
Put one dumb foot in front of the other and course-correct as you go.
BARRY DILLER

Dumb Feet Progression

You really want to get a headache? Try to understand Internet advertising.

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You really want to get a headache? Try to understand Internet advertising.

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Popular Authors

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