It’s easier to be authentic if you don’t say you are authentic.

Experiences are as distinct from services as services are from goods.
B. JOSEPH PINE II

Distinct Experience Goods Service
The history of economic progress consists of charging a fee for what once was free.
B. JOSEPH PINE II

Economic Fee Progress
The experience of being understood, versus interpreted, is so compelling you can charge admission.
B. JOSEPH PINE II

Admission Compelling Understood
It’s easier to be authentic if you don’t say you are authentic.
B. JOSEPH PINE II

Authentic Easier Sat

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