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If the ‘germ theory of disease’ were correct, there’d be no one living to believe it.

B. J. Palmer

Chiropractic is health insurance. Premiums small. Dividends large!
B. J. PALMER

Chiropractic Dividends
For you have in your possession a sacred trust. Guard it well.
B. J. PALMER

Possession Sacred Wells
It is the path of least resistance that makes rivers and men crooked.
B. J. PALMER

Men Wisdom Wise
I will sell Chiropractic, serve Chiropractic, and save Chiropractic if it will take me twenty lifetimes to do it. I will promote it within the law, without the law, in keeping with the law or against the law in order to get sick people well and keep the well from getting sick.
B. J. PALMER

Law Order People
How do you make a dimmed light bright again? Remove the interference. How do you increase health in a dis-eased person? The same way!
B. J. PALMER

Increase Light Way
The power that made the body, HEALS THE BODY. It happens no other way.
B. J. PALMER

Body Made Way
If the ‘germ theory of disease’ were correct, there’d be no one living to believe it.
B. J. PALMER

Believe Disease Germs
Make your decision for what is right not expedient, and wash your mind of all compromise.
B. J. PALMER

Compromise Decision Mind
While other professions are concerned with changing the environment to suit the weakened body, chiropractic is concerned with strengthening the body to suit the environment.
B. J. PALMER

Body Environment Suits
Every organ in your body is connected to the one under your hat.
B. J. PALMER

Body Connected Hats
Medicine is about disease and what makes people die. Chiropractic is about life and what makes people live.
B. J. PALMER

Disease Medicine People
Medicine is the study of disease and what causes man to die. Chiropractic is the study of health and what causes man to live.
B. J. PALMER

Disease Medicine Men
There is no effect without a cause. Chiropractors adjust causes. Others treat effects.
B. J. PALMER

Causes Effects Treats
It takes 65 muscles to frown and 13 to make a smile. Why work overtime?
B. J. PALMER

Muscle Overtime Smile
To take in a new idea you must destroy the old, let go of old opinions, to observe and conceive new thoughts. To learn is but to change your opinion.
B. J. PALMER

Ideas Letting Go Opinion
Smile and smile often. Smile regularly. Smile when you don’t feel like it and you will feel like it when you smile.
B. J. PALMER

Feel Like Regularly Smile

If the ‘germ theory of disease’ were correct, there’d be no one living to believe it.

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If the ‘germ theory of disease’ were correct, there’d be no one living to believe it.

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