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It is the path of least resistance that makes rivers and men crooked.

B. J. Palmer

Smile and smile often. Smile regularly. Smile when you don’t feel like it and you will feel like it when you smile.
B. J. PALMER

Feel Like Regularly Smile
Medicine is the study of disease and what causes man to die. Chiropractic is the study of health and what causes man to live.
B. J. PALMER

Disease Medicine Men
It takes 65 muscles to frown and 13 to make a smile. Why work overtime?
B. J. PALMER

Muscle Overtime Smile
Healing is an inside job.
B. J. PALMER

Healing Jobs
The love you give away is the love you keep.
B. J. PALMER

Giving Love You
Medical men have searched the world for remedies, desiring an antidote. Chiropractors find the cause in the person ailing.
B. J. PALMER

Causes Men World
How do you make a dimmed light bright again? Remove the interference. How do you increase health in a dis-eased person? The same way!
B. J. PALMER

Increase Light Way
Every organ in your body is connected to the one under your hat.
B. J. PALMER

Body Connected Hats
Medicine is about disease and what makes people die. Chiropractic is about life and what makes people live.
B. J. PALMER

Disease Medicine People
While other professions are concerned with changing the environment to suit the weakened body, chiropractic is concerned with strengthening the body to suit the environment.
B. J. PALMER

Body Environment Suits
Innate must flow fully, freely, naturally; to, through, and into the educated brain to produce what education calls greatness.
B. J. PALMER

Brain Flow Greatness
In the future, Chiropractic will be valued for its preventative qualities as much as for relieving and adjusting the cause of ailments.
B. J. PALMER

Adjusting Causes Quality
Make your decision for what is right not expedient, and wash your mind of all compromise.
B. J. PALMER

Compromise Decision Mind
Chiropractic is health insurance. Premiums small. Dividends large!
B. J. PALMER

Chiropractic Dividends
Many of us take better care of our automobiles than we do our own bodies… yet the auto has replaceable parts.
B. J. PALMER

Automobile Body Care
When man violates man’s laws, we send him to jail and point the finger of scorn at him. When he violates nature’s laws, we send him to a hospital, give him flowers, and feel sorry for him.
B. J. PALMER

Flower Men Sorry

It is the path of least resistance that makes rivers and men crooked.

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It is the path of least resistance that makes rivers and men crooked.

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