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The mob rushes in where individuals fear to tread.

B. F. Skinner

An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNER

Abuse Deep Education Important Listening Mental Skin Talk Violence
I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
B. F. SKINNER

Decision Design Direction Education Life Myself Reality
Teachers must learn how to teach they need only to be taught more effective ways of teaching.
B. F. SKINNER

Education Learning Need Teaching
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER

Action Inspirational Journey Start
The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNER

Control Education Mystery Relationship Responsible Satisfaction Simplicity View
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
B. F. SKINNER

Attitude Citizenship Destroy Loyalty Promise
The real problem is not whether machines think but whether men do.
B. F. SKINNER

Problem Reality Science Technology
Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNER

Happiness Man Production Skill
Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
B. F. SKINNER

Change Destroy Fashion Process Style Worth
A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SKINNER

Avoid Learning Person Punishment Simplicity Way
The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way
If you’re old, don’t try to change yourself, change your environment.
B. F. SKINNER

Age Change Environment Try Yourself

The mob rushes in where individuals fear to tread.

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The mob rushes in where individuals fear to tread.

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