Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
B. F. SKINNERThe mob rushes in where individuals fear to tread.
More B. F. Skinner Quotes
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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The way positive reinforcement is carried out is more important than the amount.
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The real problem is not whether machines think but whether men do.
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
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The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER







