An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNERThe mob rushes in where individuals fear to tread.
More B. F. Skinner Quotes
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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A permissive government is a government that leaves control to other sources.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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The real problem is not whether machines think but whether men do.
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Let men be happy, informed, skillful, well behaved, and productive.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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The way positive reinforcement is carried out is more important than the amount.
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If you’re old, don’t try to change yourself, change your environment.
B. F. SKINNER