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What is love except another name for the use of positive reinforcement? Or vice versa.

B. F. Skinner

Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Explanation Justice Person Question See Understand
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Explanation History Mindset Person Work
If you’re old, don’t try to change yourself, change your environment.
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Age Change Environment Try Yourself
Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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Himself Man Nature Past Understand World
A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
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Children Men Necessary Play Punishment Sex Violence
A piece of music is an experience to be taken by itself.
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Experience Music Pieces
Was putting a man on the moon actually easier than improving education in our public schools?
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Easy Education Improvement Men Moon School
I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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Decision Design Direction Education Life Myself Reality
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
When we say that a man controls himself, we must specify who is controlling whom.
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Control Himself Men
Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Ideas Myself People Thinking Value
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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Admire Explanation Extent People Word
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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Attitude Citizenship Destroy Loyalty Promise

What is love except another name for the use of positive reinforcement? Or vice versa.

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What is love except another name for the use of positive reinforcement? Or vice versa.

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