Chaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNERScience is a willingness to accept facts even when they are opposed to wishes.
More B. F. Skinner Quotes
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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If you’re old, don’t try to change yourself, change your environment.
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The real problem is not whether machines think but whether men do.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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When we say that a man controls himself, we must specify who is controlling whom.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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The way positive reinforcement is carried out is more important than the amount.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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