When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNERThose who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
More B. F. Skinner Quotes
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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I don’t believe in God, so I’m not afraid of dying.
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We shouldn’t teach great books; we should teach a love of reading.
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The real problem is not whether machines think but whether men do.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Problem-solving typically involves the construction of discriminative stimuli
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If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
B. F. SKINNER







