A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNERThose who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
More B. F. Skinner Quotes
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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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We shouldn’t teach great books; we should teach a love of reading.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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Let men be happy, informed, skillful, well behaved, and productive.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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The major difference between rats and people is that rats learn from experience.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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If you’re old, don’t try to change yourself, change your environment.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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When we say that a man controls himself, we must specify who is controlling whom.
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The way positive reinforcement is carried out is more important than the amount.
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A piece of music is an experience to be taken by itself.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNER