It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNERMen build society and society builds men.
More B. F. Skinner Quotes
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Give me a child and I’ll shape him into anything.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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We shouldn’t teach great books; we should teach a love of reading.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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That’s all teaching is; arranging contingencies which bring changes in behavior.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SKINNER