Chaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNERMen build society and society builds men.
More B. F. Skinner Quotes
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A piece of music is an experience to be taken by itself.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
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Science, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Problem-solving typically involves the construction of discriminative stimuli
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The consequences of an act affect the probability of its occurring again.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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Let men be happy, informed, skillful, well behaved, and productive.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
B. F. SKINNER