Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
B. F. SKINNERI may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
More B. F. Skinner Quotes
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The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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Do not intervene between a person and the consequences of their own behavior.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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If freedom is a requisite for human happiness, then all that’s necessary is to provide the illusion of freedom.
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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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Problem-solving typically involves the construction of discriminative stimuli
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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When we say that a man controls himself, we must specify who is controlling whom.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
B. F. SKINNER