The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNERThe simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
More B. F. Skinner Quotes
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Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Let men be happy, informed, skillful, well behaved, and productive.
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A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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A permissive government is a government that leaves control to other sources.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
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Give me a child and I’ll shape him into anything.
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The real problem is not whether machines think but whether men do.
B. F. SKINNER