We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
B. F. SKINNERProblem-solving typically involves the construction of discriminative stimuli
More B. F. Skinner Quotes
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Except when physically restrained, a person is least free or dignified when he is under threat of punishment, and unfortunately most people often are.
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If you’re old, don’t try to change yourself, change your environment.
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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Society attacks early, when the individual is helpless.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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Some of us learn control, more or less by accident. The rest of us go all our lives not even understanding how it is possible, and blaming our failure on being born the wrong way.
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Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SKINNER