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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

B. F. Skinner

The simplest and most satisfactory view is that thought is simply behavior – verbal or nonverbal, covert or overt. It is not some mysterious process responsible for behavior but the very behavior itself in all the complexity of its controlling relations.
B. F. SKINNER

Control Education Mystery Relationship Responsible Satisfaction Simplicity View
A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
B. F. SKINNER

Comfortable Dedication Development Production Science Technology
We do not choose survival as a value, it chooses us.
B. F. SKINNER

Choice Survive Value
Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNER

Happiness Man Production Skill
Problem-solving typically involves the construction of discriminative stimuli
B. F. SKINNER

Construction Problem Problem Solving
Give me a child and I’ll shape him into anything.
B. F. SKINNER

Children Education Himself Myself
What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNER

Deep Love Positive
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
Old age is rather like another country. You will enjoy it more if you have prepared yourself before you go.
B. F. SKINNER

Age Country Enjoy
Do not intervene between a person and the consequences of their own behavior.
B. F. SKINNER

Attitude Judgement Person
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
B. F. SKINNER

Attitude Citizenship Destroy Loyalty Promise
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
Society attacks early, when the individual is helpless.
B. F. SKINNER

Attack Help Society
A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
B. F. SKINNER

Development Mathematics Nature Process Reading Violence

Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.

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