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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

B. F. Skinner

I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching
If the world is to save any part of its resources for the future, it must reduce not only consumption but the number of consumers.
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Consumer Future People Save World
We have not yet seen what man can make of man.
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Change Men Science See Transformation
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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Men Question Reality Technology Thinking
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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Angry Beginning Force Love Power Understand Weakness
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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Explanation Justice Person Question See Understand
Let men be happy, informed, skillful, well behaved, and productive.
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Happiness Man Production Skill
A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
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Development Mathematics Nature Process Reading Violence
Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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Change Destroy Fashion Process Style Worth
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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Cry Goodness Life Wait
Problem-solving typically involves the construction of discriminative stimuli
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Construction Problem Problem Solving
The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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Feeling Man Rule Talk
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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Explanation History Mindset Person Work

A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.

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