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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

B. F. Skinner

When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER

Control Himself Men
The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
B. F. SKINNER

Affection Friendship Parents Problem Win
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNER

Happiness Man Production Skill
It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER

Action Inspirational Journey Start
It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
B. F. SKINNER

Control Freedom Improvement Issues Men Mistake
The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
B. F. SKINNER

Men Question Reality Technology Thinking
The way positive reinforcement is carried out is more important than the amount.
B. F. SKINNER

Carry Important Positive Reality Way
The real problem is not whether machines think but whether men do.
B. F. SKINNER

Problem Reality Science Technology
If you’re old, don’t try to change yourself, change your environment.
B. F. SKINNER

Age Change Environment Try Yourself
When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER

Control Himself Men
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER

Born Intelligence Man Moments Problem Solve
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
B. F. SKINNER

Angry Beginning Force Love Power Understand Weakness
In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNER

Children Deserve Economic Gift Goodness Love Quality Serve Woman World
Give me a child and I’ll shape him into anything.
B. F. SKINNER

Children Education Himself Myself

It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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