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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

B. F. Skinner

What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNER

Deep Love Positive
At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
B. F. SKINNER

Born Intelligence Man Moments Problem Solve
Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
B. F. SKINNER

Action Battle Boredom
When we say that a man controls himself, we must specify who is controlling whom.
B. F. SKINNER

Control Himself Men
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNER

Control Deep Different Way
Was putting a man on the moon actually easier than improving education in our public schools?
B. F. SKINNER

Easy Education Improvement Men Moon School
A fourth-grade reader may be a sixth-grade mathematician. The grade is an administrative device which does violence to the nature of the developmental process.
B. F. SKINNER

Development Mathematics Nature Process Reading Violence
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
B. F. SKINNER

Himself Man Nature Past Understand World
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
B. F. SKINNER

Principle Recognition Run Study Yourself
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNER

Cry Goodness Life Wait
I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
B. F. SKINNER

Anxiety Death Myself Worry
A permissive government is a government that leaves control to other sources.
B. F. SKINNER

Control Government Leaving Source
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
B. F. SKINNER

Education Failure Give Up Inspirational Mistake Perseverance Reality Stop Try
We shouldn’t teach great books; we should teach a love of reading.
B. F. SKINNER

Book Education Inspirational Love Reading Teaching

It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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