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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

B. F. Skinner

Was putting a man on the moon actually easier than improving education in our public schools?
B. F. SKINNER

Easy Education Improvement Men Moon School
Behavior is determined by its consequences.
B. F. SKINNER

Attitude Determination
A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
B. F. SKINNER

Explanation History Mindset Person Work
We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
B. F. SKINNER

Achievement Book Education Greatness Love Reading Study Teacher
The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
B. F. SKINNER

Cry Goodness Life Wait
Education is what survives when what has been learned has been forgotten.
B. F. SKINNER

Education Forget Graduation Survive Teacher
A piece of music is an experience to be taken by itself.
B. F. SKINNER

Experience Music Pieces
Let men be happy, informed, skillful, well behaved, and productive.
B. F. SKINNER

Happiness Man Production Skill
The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
B. F. SKINNER

Disturb Feeling Himself Intelligence Men Personality
The real problem is not whether machines think but whether men do.
B. F. SKINNER

Problem Reality Science Technology
The consequences of an act affect the probability of its occurring again.
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Act Chance Repeat
Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
B. F. SKINNER

Community Difficult Hands Need People Right Success Wrong
In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
B. F. SKINNER

Children Deserve Economic Gift Goodness Love Quality Serve Woman World
A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
B. F. SKINNER

Best Disappointment Mistake Perspective Quit Try
Problem-solving typically involves the construction of discriminative stimuli
B. F. SKINNER

Construction Problem Problem Solving
Chaos breeds geniuses. It offers a man something to be a genius about.
B. F. SKINNER

Deep Destruction Genius Mad Men

It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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