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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

B. F. Skinner

The way positive reinforcement is carried out is more important than the amount.
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Carry Important Positive Reality Way
That’s all teaching is; arranging contingencies which bring changes in behavior.
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Behavior Change Teaching Transformation
A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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Enjoyment Philosophy Science
The real problem is not whether machines think but whether men do.
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Problem Reality Science Technology
We are only just beginning to understand the power of love because we are just beginning to understand the weakness of force and aggression.
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Angry Beginning Force Love Power Understand Weakness
We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Attitude Character Nature Novel Respect Seen Selection Theory
It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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Control Freedom Improvement Issues Men Mistake
If you’re old, don’t try to change yourself, change your environment.
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Age Change Environment Try Yourself
Education is what survives when what has been learned has been forgotten.
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Education Forget Graduation Survive Teacher
When we say that a man controls himself, we must specify who is controlling whom.
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Control Himself Men
What is love except another name for the use of positive reinforcement? Or vice versa.
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Deep Love Positive
A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Principle Recognition Run Study Yourself
We have not yet seen what man can make of man.
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Change Men Science See Transformation
To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Control Deep Different Way
Twenty-five hundred years ago it might have been said that man understood himself as well as any other part of the world. Today he is the thing he understands least.
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Himself Man Nature Past Understand World
I’ve often said that my rats have taught me much more than I’ve taught them.
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Animal Learning Myself Teaching

It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.

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