We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
B. F. SKINNERA first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
More B. F. Skinner Quotes
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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Going out of style isn’t a natural process, but a manipulated change which destroys the beauty of last year’s dress in order to make it worthless.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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When we say that a man controls himself, we must specify who is controlling whom.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
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But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
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I don’t believe in God, so I’m not afraid of dying.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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Society already possesses the psychological techniques needed to obtain universal observance of a code – a code which would guarantee the success of a community or state. The difficulty is that these techniques are in the hands of the wrong people-or, rather, there aren’t any right people.
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A permissive government is a government that leaves control to other sources.
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The consequences of an act affect the probability of its occurring again.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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Your liberals and radicals all want to govern. They want to try it their way- to show that people will be happier if the power is wielded in a different way or for different purposes. But how do they know? Have they ever tried it? No, it’s merely their guess.
B. F. SKINNER