What is love except another name for the use of positive reinforcement? Or vice versa.
B. F. SKINNERA first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
More B. F. Skinner Quotes
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The consequences of an act affect the probability of its occurring again.
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I may say that the only differences I expect to see revealed between the behavior of the rat and man (aside from enormous differences of complexity) lie in the field of verbal behavior.
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We shouldn’t teach great books; we should teach a love of reading.
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Does a poet create, originate, initiate the thing called a poem, or is his behavior merely the product of his genetic and environmental histories?
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A child who has been severely punished for sex play is not necessarily less inclined to continue; and a man who has been imprisoned for violent assault is not necessarily less inclined toward violence.
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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A scientist may not be sure of the answer, but he’s often sure he can find one. And that’s a condition which is clearly not enjoyed by philosophy.
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I did not direct my life. I didn’t design it. I never made decisions. Things always came up and made them for me. That’s what life is.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
B. F. SKINNER







