The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
B. F. SKINNERA first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
More B. F. Skinner Quotes
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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But restraint is the only one sort of control, and absence of restraint isn’t freedom. It’s not control that’s lacking when one feels ‘free’, but the objectionable control of force.
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To require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Let men be happy, informed, skillful, well behaved, and productive.
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Teachers must learn how to teach they need only to be taught more effective ways of teaching.
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Education is what survives when what has been learned has been forgotten.
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The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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No one asks how to motivate a baby. A baby naturally explores everything it can get at, unless restraining forces have already been at work. And this tendency doesn’t die out, it’s wiped out.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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