The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
B. F. SKINNERThe real problem is not whether machines think but whether men do.
More B. F. Skinner Quotes
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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Behavior is determined by its consequences.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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Problem-solving typically involves the construction of discriminative stimuli
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Somehow people get the idea I think we should be given gumdrops whenever we do anything of value.
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A vast technology has been developed to prevent, reduce, or terminate exhausting labor and physical damage. It is now dedicated to the production of the most trivial conveniences and comfort.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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A permissive government is a government that leaves control to other sources.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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The real problem is not whether machines think but whether men do.
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A failure is not always a mistake, it may simply be the best one can do under the circumstances. The real mistake is to stop trying.
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The consequences of an act affect the probability of its occurring again.
B. F. SKINNER







