An important fact about verbal behavior is that speaker and listener may reside within the same skin.
B. F. SKINNERWe have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
More B. F. Skinner Quotes
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We shouldn’t teach great books; we should teach a love of reading. Knowing the contents of a few works of literature is a trivial achievement. Being inclined to go on reading is a great achievement.
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The real question is not whether machines think but whether men do. The mystery which surrounds a thinking machine already surrounds a thinking man.
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That’s all teaching is; arranging contingencies which bring changes in behavior.
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At this very moment enormous numbers of intelligent men and women of goodwill are trying to build a better world. But problems are born faster than they can be solved.
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It is a mistake to suppose that the whole issue is how to free man. The issue is to improve the way in which he is controlled.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
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If you’re old, don’t try to change yourself, change your environment.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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Something doing every minute’ may be a gesture of despair-or the height of a battle against boredom.
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Unable to understand how or why the person we see behaves as he does, we attribute his behavior to a person we cannot see, whose behavior we cannot explain either but about whom we are not inclined to ask questions.
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A person who has been punished is not thereby simply less inclined to behave in a given way; at best, he learns how to avoid punishment.
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The real problem is not whether machines think but whether men do.
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The problem of far greater importance remains to be solved. Rather than build a world in which we shall all live well, we must stop building one in which it will be impossible to live at all.
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Science, not religion, has taught me my most useful values, among them intellectual honesty. It is better to go without answers than to accept those that merely resolve puzzlement.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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