Death does not trouble me. I have no fear of supernatural punishments, of course, nor could I enjoy an eternal life in which there would be nothing left for me to do, the task of living having been accomplished.
B. F. SKINNERTo require a citizen to sign a loyalty oath is to destroy some of the loyalty he could otherwise claim, since any subsequent loyal behavior may then be attributed to the oath.
More B. F. Skinner Quotes
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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We shouldn’t teach great books; we should teach a love of reading.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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In a world of complete economic equality, you get and keep the affections you deserve. You can’t buy love with gifts or favors, you can’t hold love by raising an inadequate child, and you can’t be secure in love by serving as a good scrub woman or a good provider.
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We have seen that in certain respects operant reinforcement resembles the natural selection of evolutionary theory. Just as genetic characteristics which arise as mutations are selected or discarded by their consequences, so novel forms of behavior are selected or discarded through reinforcement.
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…not everyone is willing to defend a position of ‘not knowing.’ There is no virtue in ignorance for its own sake.
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The one fact that I would cry form every housetop is this: the Good Life is waiting for us – here and now.
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When we say that a man controls himself, we must specify who is controlling whom.
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I’ve often said that my rats have taught me much more than I’ve taught them.
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Those who have had anything useful to say have said it far too often, and those who have had nothing to say have been no more reticent.
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To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
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Let men be happy, informed, skillful, well behaved, and productive.
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The alphabet was a great invention, which enabled men to store and to learn with little effort what others had learned the hard way-that is, to learn from books rather than from direct, possibly painful, contact with the real world.
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The real problem is not whether machines think but whether men do.
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It is a surprising fact that those who object most violently to the manipulation of behaviour nevertheless make the most vigorous effort to manipulate minds.
B. F. SKINNER







