To say that behaviors have different ‘meanings’ is only another way of saying that they are controlled by different variables.
B. F. SKINNERWe shouldn’t teach great books; we should teach a love of reading.
More B. F. Skinner Quotes
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A first principle not formally recognized by scientific methodologists: when you run into something interesting, drop everything else and study it.
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Give me a child and I’ll shape him into anything.
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The simulated approval and affection with which parents and teachers are often urged to solve behavior problems are counterfeit. So are flattery, backslap-ping, and many other ways of “winning friends.
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A person’s genetic endowment, a product of the evolution of the species, is said to explain part of the workings of his mind and his personal history the rest.
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The juvenile delinquent does not feel his disturbed personality. The intelligent man does not feel his intelligence or the introvert his introversion.
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A disappointment is not generally an oversight. It might just be the best one can do the situation being what it is. The genuine error is to quit attempting.
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We have not yet seen what man can make of man.
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The speaker does not feel the grammatical rules he is said to apply in composing sentences, and men spoke grammatically for thousands of years before anyone knew there were rules.
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We admire people to the extent that we cannot explain what they do, and the word ‘admire’ then means ‘marvel at.’
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I will be dead in a few months. But it hasn’t given me the slightest anxiety or worry. I always knew I was going to die.
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It is not a question of starting. The start has been made. It’s a question of what’s to be done from now on.
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The major difference between rats and people is that rats learn from experience.
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An important fact about verbal behavior is that speaker and listener may reside within the same skin.
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What is love except another name for the use of positive reinforcement? Or vice versa.
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Society attacks early, when the individual is helpless.
B. F. SKINNER