“Luck is not a business model.”

That without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, moribund.

And chicken is boring. Chefs see it as a menu item for people who don’t know what they want to eat.

Selling out is getting a job.

Good food and good eating are about risk.

Context and memory play powerful roles in all the truly great meals in one’s life.

Cream rises. Excellence does have its rewards.

What’s the opposite of suck? Un-suck?

An ounce of sauce covers a multitude of sins.

Few things are more beautiful to me than a bunch of thuggish, heavily tattooed line cooks moving around each other like ballerinas on a busy Saturday night.

Don’t lie about it. You made a mistake. Admit it and move on. Just don’t do it again. Ever.

This, I knew, was the magic I had until now been only dimly and spitefully aware of.

Our movements through time and space seem somehow trivial compared to a heap of boiled meat in broth, the smell of saffron, garlic, fishbone, and Pernod.

Don’t touch my dick, don’t touch my knife.

I’ve long believed that good food, good eating, is all about risk.

I lurched away from the table after a few hours feeling like Elvis in Vegas – fat, drugged, and completely out of it.

Skills can be taught. Character you either have or you don’t have.

It’s not that other countries steal jobs from you guys. It’s your strategy. Distribute the money and things in a proper way.

Attention is a strange sort of being, anyway, the idea of attention if someone appreciates your work. It’s always nice that someone appreciates your work.

Invincibility lies in the defence; the possibility of victory in the attack.

There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.

Let’s go invent tomorrow instead of worrying about what happened yesterday.

Every failure is a lesson learned about your strategy.

Figure out how to build a brand and stick by it so people know what to expect.

I’m a fighter. I believe in the eye-for-an-eye business. I’m no cheek turner. I got no respect for a man who won’t hit back. You kill my dog, you better hide your cat.