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Image quality is not the product of a machine, but of the person who directs the machine, and there are no limits to imagination and expression.

Ansel Adams

The camera cannot, but the photographer can.
ANSEL ADAMS

Ability Camera Inspirational Photographer Possible
No man has the right to dictate what other men should perceive, create or produce, but all should be encouraged to reveal themselves, their perceptions and emotions, and to build confidence in the creative spirit.
ANSEL ADAMS

Build Confidence Creation Emotion Encouragement Men Reveal Spirit
As the fisherman depends upon the rivers, lakes and seas and the farmer upon the land for his existence, so does mankind in general depend upon the beauty of the world about him for his spiritual and emotional existence.
ANSEL ADAMS

Emotion Emotional Existence Lake Sea Spiritual World
Impression is not enough. Design, style, technique – these, too, are not enough. Art must reach further than impression or self-revelation .
ANSEL ADAMS

Art Design Enough Style Technique
Photograph not only what you see but also what you feel.
ANSEL ADAMS

Feeling Photograph Yourself
Dodging and burning are steps to take care of mistakes God made in establishing tonal relationships.
ANSEL ADAMS

Care Establishment God Mistake Photograph Relationship
Photography is more than a medium for factual communication of ideas. It is a creative art.
ANSEL ADAMS

Art Communication Creation Ideas Photograph
A great photograph is a full expression of what one feels…
ANSEL ADAMS

Expression Feeling Greatness Oneself Photograph
Twelve significant photographs in any one year is a good crop.
ANSEL ADAMS

Goodness Photograph
I believe the approach of the artist and the approach of the environmentalist are fairly close in that both are, to a rather impressive degree, concerned with the affirmation of life.
ANSEL ADAMS

Believe Environment Life Myself
The ‘machine-gun’ approach to photography – by which many negatives are made with the hope that one will be good – is fatal to serious results.
ANSEL ADAMS

Hope Negative Photograph Serious Weapon
The quality of place, the reaction to immediate contact with earth and growing things that have a fugal relationship with mountains and sky, is essential to the integrity of our existence on this planet.
ANSEL ADAMS

Existence Growth Integrity Ourselves Place Quality Relationship Sky
Ask yourself, ‘Why am I seeing and feeling this? How am I growing? What am I learning?’ Remember: Every coincidence is potentially meaningful.
ANSEL ADAMS

Feeling Growth Potential Remember See Yourself
The negative is the score, and the print the performance.
ANSEL ADAMS

Negative Performance Photograph
The craft of photography is the key to good images.
ANSEL ADAMS

Goodness Image Keys Photograph
The single most important component of a camera is the twelve inches behind it!
ANSEL ADAMS

Camera Important Photograph Technology

Image quality is not the product of a machine, but of the person who directs the machine, and there are no limits to imagination and expression.

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Image quality is not the product of a machine, but of the person who directs the machine, and there are no limits to imagination and expression.

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More Ansel Adams Quotes