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It is better to err on the side of daring than the side of caution.

Alvin Toffler

Profits, like sausages… are esteemed most by those who know least about what goes into them.
ALVIN TOFFLER

Knows Profit Sausage
It is better to err on the side of daring than the side of caution.
ALVIN TOFFLER

Chance Daring Sides Take
The computer is a greater threat to the [nuclear] family than all the abortion laws and gay rights movements and pornography in the world.
ALVIN TOFFLER

Gay Law Pornography Rights
The first rule of survival is clear: Nothing is more dangerous than yesterday’s success.
ALVIN TOFFLER

Firsts Survival Yesterday
The political technology of the Industrial age is no longer appropriate technology for the new civilization taking form around us. Our politics are obsolete.
ALVIN TOFFLER

Civilization Political Technology
You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.
ALVIN TOFFLER

Encouraging Inspirational Inspiring
Future shock is the disorientation that affects an individual, a corporation, or a country when he or it is overwhelmed by change and the prospect of change … we are in collision with tomorrow.
ALVIN TOFFLER

Change Corporations Country
Change is the process by which the future invades our lives.
ALVIN TOFFLER

Change Changing Life Process
In describing today’s accelerating changes, the media fire blips of unrelated information at us. Experts bury us under mountains of narrowly specialized monographs.
ALVIN TOFFLER

Change Communication Fire
One of the definitions of sanity is the ability to tell real from unreal. Soon we’ll need a new definition.
ALVIN TOFFLER

Anger Real Society
The illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn.
ALVIN TOFFLER

Education Illiterate Person Teaching
By challenging anthropocentricism and temporal provincialism, science fiction throws open the whole of civilization and its premises to constructive criticism.
ALVIN TOFFLER

Challenges Civilization Criticism
There are discoverable limits to the amount of change that the human organism can absorb.
ALVIN TOFFLER

Change Humans Limits
The next major explosion is going to be when genetics and computers come together. I’m talking about an organic computer – about biological substances that can function like a semiconductor.
ALVIN TOFFLER

Science Talking Together
Society needs people who…know how to be compassionate and honest…Societ y needs all kinds of skills that are not just cognitive; they’re emotional, they’re affectional. You can’t run the society on data and computers alone.
ALVIN TOFFLER

Data Emotional Running
Our moral responsibility is not to stop future, but to shape it…to channel our destiny in humane directions and to ease the trauma of transition.
ALVIN TOFFLER

Destiny Future Responsibility

It is better to err on the side of daring than the side of caution.

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It is better to err on the side of daring than the side of caution.

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