Future shock is the disorientation that affects an individual, a corporation, or a country when he or it is overwhelmed by change and the prospect of change … we are in collision with tomorrow.
My wife and I, unlike many intellectuals, spent five years working on assembly lines. We came to fully understand the criticisms of the industrial age, in which you are an appendage of a machine that sets the pace.
The next major explosion is going to be when genetics and computers come together. I’m talking about an organic computer – about biological substances that can function like a semiconductor.
Change is the process by which the future invades our lives, and it is important to look at it closely, not merely from the grand perspectives of history, but also from the vantage point of the living, breathing individuals who experience it.
The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
