The customer will become so integrated into the production process that we will find it more and more difficult to tell just who is actually the consumer and the producer.
ALVIN TOFFLEROur moral responsibility is not to stop future, but to shape it…to channel our destiny in humane directions and to ease the trauma of transition.
More Alvin Toffler Quotes
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Our technological powers increase, but the side effects and potential hazards also escalate.
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The illiterate of the future will not be the person who cannot read. It will be the person who does not know how to learn.
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Future shock is the disorientation that affects an individual, a corporation, or a country when he or it is overwhelmed by change and the prospect of change … we are in collision with tomorrow.
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You can use all the quantitative data you can get, but you still have to distrust it and use your own intelligence and judgment.
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You’ve got to think about big things while you’re doing small things, so that all the small things go in the right direction.
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If industrialism, with its faster pace of life, has accelerated the family cycle, super-industrialism now threatens to smash it altogether.
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One of the definitions of sanity is the ability to tell real from unreal. Soon we’ll need a new definition.
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If you don’t have a strategy, you’re part of someone else’s strategy.
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Man has a limited biological capacity for change. When this capacity is overwhelmed, the capacity is in future shock.
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Designer’s derive their rewards from ‘inner standards of excellence, from the intrinsic satisfaction of their tasks. They are committed to the task, not the job.
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A new civilization is emerging in our lives, and blind men everywhere are trying to suppress it.
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Change is the process by which the future invades our lives, and it is important to look at it closely, not merely from the grand perspectives of history, but also from the vantage point of the living, breathing individuals who experience it.
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The responsibility for change…lies within us. We must begin with ourselves, teaching ourselves not to close our minds prematurely to the novel, the surprising, the seemingly radical.
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My wife and I, unlike many intellectuals, spent five years working on assembly lines. We came to fully understand the criticisms of the industrial age, in which you are an appendage of a machine that sets the pace.
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Information is a substitute for time, space, capital, and labor.
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