People often ask me what is the most effective technique for transforming their life. It is a little embarrassing that after years and years of research and experimentation, I have to say that the best answer is – just be a little kinder.
The people who kill and torture and tell lies in the name of their sacred causes, these are never the publicans and the sinners. No, they’re the virtuous, respectable men, who have the finest feelings, the best brains, the noblest ideals.
The greatest triumphs of propoganda have been accomplished, not by doing something, but by refraining from doing. Great is truth, but still greater, from a practical point of view, is silence about truth.
All that is needed is money and a candidate who can be coached to look sincere. Political principles and plans for specific action have come to lose most of their importance. The personality of the candidate, the way he is projected by the advertising experts, are the things that really matter.
Great is truth, but still greater, from a practical point of view, is silence about truth. By simply not mentioning certain subjects… totalitarian propagandists have influenced opinion much more effectively than they could have by the most eloquent denunciations.
