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As far as Apple goes, it was a different company every few years from the time I joined in 1984.

Alan Kay

The flip side of the coin was that even good programmers and language designers tended to do terrible extensions when they were in the heat of programming, because design is something that is best done slowly and carefully.
ALAN KAY

Best Careful Coin Designer Even Extension Flip Good Heat Language Programme Side Tend Terrible
This is not secret knowledge. It’s just secret to this pop culture.
ALAN KAY

Culture Knowledge Pop Secret
When was the last time a technology with a scale like that was so error-free?
ALAN KAY

Error Free Last Scale Technology Time
It’s all about long-term, sustaining relationships.
ALAN KAY

Long Relationship Sustained Term
They don’t like the idea of having different points of view, so it was a battle.
ALAN KAY

Battle Different Idea Point View
Quite a few people have to believe something is normal before it becomes normal – a sort of ‘voting’ situation.
ALAN KAY

Before Believe Few Norma People Quite Situation Something Sort Vote
But Basic happened to be on a GE timesharing system that was done by Dartmouth, and when GE decided to franchise that, it started spreading Basic around just because it was there, not because it had any intrinsic merits whatsoever.
ALAN KAY

Around Basic Decide Done Franchise Happen Spread Timeshare
A new friend is new wine, when it grows old, you will enjoy drinking it.
ALAN KAY

Drink Enjoy Friend Grow New Now Old Wine
An important technology first creates a problem and then solves it.
ALAN KAY

Create First Important Problem Solve Technology
When the Mac first came out, Newsweek asked me what I [thought] of it. I said: Well, it’s the first personal computer worth criticizing.
ALAN KAY

Ask Came Computer Criticizing First Mac Newsweek Out Personal Thought
If we value the lifelong learning of arts and letters as a springboard for personal and societal growth, should any less effort be spent to make computing a part of our lives?
ALAN KAY

Growth Learn Letter Makem Live Personal Societal Spent Springboard Value
Knowledge is silver. Outlook is gold. IQ is a lead weight.
ALAN KAY

Gild Knowledge Lead Outlook Silver Weight
Bad User on Device is a medium that can dynamically simulate the details of any other medium, including media that cannot exist physically.
ALAN KAY

Any Bad Detail Device Dynamical Medium Other Simulate User
The only way you can predict the future is to build it.
ALAN KAY

Build Future IT Only Predict Way
The Internet was done so well that most people think of it as a natural resource like the Pacific Ocean, rather than something that was man-made.
ALAN KAY

Internet Man Made Most Natural Ocean Pacific People Resource Something Think
The real romance is out ahead and yet to come. The computer revolution hasn’t started yet.
ALAN KAY

Ahead Come Out Real Romance Yet

As far as Apple goes, it was a different company every few years from the time I joined in 1984.

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As far as Apple goes, it was a different company every few years from the time I joined in 1984.

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