If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPERMy computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
More Alan Cooper Quotes
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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Form follows function straight to hell.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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There’s only one thing you can use against pure logic, and that’s common sense.
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Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Typography should not vary widely in an interface.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
ALAN COOPER