One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPERTo scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
More Alan Cooper Quotes
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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To our human minds, computers behave less like rocks and trees than they do like humans, so we unconsciously treat them like people.
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There is little difference technically between a complicated, confusing program and a simple, fun, and powerful product.
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Men do not greet one another like this … except perhaps at rugby club dinners.
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When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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I’m a huge believer in putting music out as quickly as early as possible.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
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Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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It has also been said that the software industry is an example of midgets standing on the toes of other midgets.
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Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
ALAN COOPER






