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In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.

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Design principle: Take things away until the design breaks, then put that last thing back in.
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I just like so many different kinds of music that I like experimenting. I don’t want to keep making the same record over and over and over.
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You can get spiritual things out of books and stories and they have nothing to do with religion.
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In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Past dreams of bliss our lives contain, And slight the chords that still retain A heart estranged to joys again,
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A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
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No matter how beautiful, no matter how cool your interface, it would be better if there were less of it.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Ironically, the thing that will likely make the least improvement in the ease of use of software-based products is new technology.
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