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Define what the product will do before you design how the product will do it.

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Before Define Design Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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My computer’s memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
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Accuracy Stop Computer Memory Million Number Own Perfect Phone Recall Store
Form follows function straight to hell.
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Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
We don’t fight about music. We don’t fight about artistic direction.
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If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
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It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
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Box Designer Goal Help Magical Person Power Simply Think Useful
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Being Human Interact Object React Sentiment Soon Sufficient
Define what the product will do before you design how the product will do it.
ALAN COOPER

Before Define Design Product
I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Before Business Certain Father Good Husband Just Learn Rock Star Thing Try
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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