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Define what the product will do before you design how the product will do it.

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Before Define Design Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

There’s only one thing you can use against pure logic, and that’s common sense.
ALAN COOPER

Against Common Logic One Only Pure Sense Thing
It’s harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
ALAN COOPER

Development Dollar Flaw Harder Job might Million Process Software Squander Suit Think Tool
To scenes by memory’s silver chain Close-linked, and ever yet apart, That like the vine, whose tendrils young Around some fostering branch have clung, Grown with its growth, as tho’ it sprung From one united heart.
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Around Branch Foster Memory Scene Silver Sprung Tendril Until Vine Young
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
I just try and learn to be a good husband and be a good father before I am a good rock star. That means saying no to certain things that go with the business.
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Before Business Certain Father Good Husband Just Learn Rock Star Thing Try
While making art you should just do what is in your heart.
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Do Heart Just Make
When I was a teenager, that was when I fell in love with music. It affected me in a deep way. That’s why I love having teenagers at our shows.
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Affect Dep Fell Love Music Show Teenager Way
Design principle: Take things away until the design breaks, then put that last thing back in.
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Back Break Design Last Principle Thing
A powerful tool in the early stages of developing scenarios is to pretend the interface is magic.
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Early Interface Magic Powerful Pretend Scenario Stage Tool
In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Around Begin Behave Human Instinct Other Sentient Special Tell Word
Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
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Break Need Next One Out Put Record Tour Work
Computers no longer interface with humans–they interact, and the interaction will become steadily deeper, more subtle, and more crucial to our collective sanity and ultimate survival.
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Computer Critical Deeper Human Interact Interface Longer More Sturdily Subtle Survival
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
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Behave Design Generous Helpful Likeable Person Respect Software User
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Asshole Business Heinous Insidious Lie Most Notion Person Successful
As these machines leak into every corner of our lives, they will annoy us, infuriate us, and even kill a few of us.
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Annoy Corner Even Every Few Infuriate Kill Live Machine
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Answer Design Excellent Just Paper Prototype Question Short

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