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Define what the product will do before you design how the product will do it.

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Before Define Design Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The things like that we could fight about, we really don’t. We are pretty lucky for that.
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Could Fight Lucky Pretty Really Thing
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
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Amazing Bring Fan Hold Keep Seem Teenager
And as soon as any object exhibits sufficient cognitive function, those instincts kick in and we react as though we were interacting with another sentient human being.
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Being Human Interact Object React Sentiment Soon Sufficient
Design principle: Take things away until the design breaks, then put that last thing back in.
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Back Break Design Last Principle Thing
In other words, humans have special instincts that tell them how to behave around other sentient beings.
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Around Begin Behave Human Instinct Other Sentient Special Tell Word
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
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Answer Design Excellent Just Paper Prototype Question Short
English bohemians sit in cold orderly rows, like carrots.
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Bohemian Carrot Cold English Like Orderly Row Sit
If you are making a chair, the sandpaper can make it smoother. But no amount of sandpaper will turn a chair into a table.
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Amount Chair Make Sandpaper Smoother Table Turn
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
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Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
I’m a huge believer in putting music out as quickly as early as possible.
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Believer Early Huge Music Possible Put Quick
If you are not going to produce albums then you are not going to produce new fans. It’s impossible.
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Album Believer Early Fan Go Huge Impossible New Possible Produce Put Quickly
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
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Discipline Example Geat Giant Other Scientific Shoulder Stand
You can get spiritual things out of books and stories and they have nothing to do with religion.
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Book Nothing Out Religion Spiritual Story Thing
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
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Asshole Business Heinous Insidious Lie Most Notion Person Successful
Run for your lives-the computers are invading. Awesomely powerful computers tackling ever more important tasks with awkward, old-fashioned interfaces.
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Computer Invade Life Live Run
Usability methods are like sandpapering a chair.
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Chair Like Method Sandpaper Usability

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