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Define what the product will do before you design how the product will do it.

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Before Define Design Product

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Touring hard and then working on putting the next one out. I don’t need to break. I just need to put a record out.
ALAN COOPER

Break Need Next One Out Put Record Tour Work
We don’t fight about music. We don’t fight about artistic direction.
ALAN COOPER

Artistic Direction Fight Music Think
We seem to be keeping old fans and are bringing on new fans that are teenagers. I think that is amazing.
ALAN COOPER

Amazing Bring Fan Hold Keep Seem Teenager
If your persona has goals and the product has magical powers to meet them, how simple could the interaction be? This kind of thinking is useful to help designers look outside the box.
ALAN COOPER

Box Designer Goal Help Magical Person Power Simply Think Useful
It has been said that the great scientific disciplines are examples of giants standing on the shoulders of other giants.
ALAN COOPER

Discipline Example Geat Giant Other Scientific Shoulder Stand
One of the most heinous, insidious lies is the notion that you have to be an asshole to be a successful business person.
ALAN COOPER

Asshole Business Heinous Insidious Lie Most Notion Person Successful
I’m an ‘evolve or die’ kind of a musician. I think it’s cool to try new things.
ALAN COOPER

Cool Die Evolve Kind Musician New Thing Try
You Don’t Have to Go Home from Work Exhausted!
ALAN COOPER

Exhaust Go Home Work
I’m a huge believer in putting music out as quickly as early as possible.
ALAN COOPER

Believer Early Huge Music Possible Put Quick
Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true.
ALAN COOPER

Computer Human Imagine Memory Simply Something True
If we want users to like our software we should design it to behave like a likeable person: respectful, generous and helpful.
ALAN COOPER

Behave Design Generous Helpful Likeable Person Respect Software User
In turn, we will be tempted to kill our computers, but we won’t dare because we are already utterly, irreversibly dependent on these hopeful monsters that make modern life possible.
ALAN COOPER

Computer Dependent Hopeful Irreversible Kill Life Modern Monster Possible
Form follows function straight to hell.
ALAN COOPER

Follow Function Hell Straight
Keep it simple: In general, interfaces should use simple geometric forms, minimal contours, and a restricted color palette comprised primarily of less-saturated or neutral colors balanced with a few high contrast accent colors that emphasize important information.
ALAN COOPER

Balance Color Contour Contrast Form General Geometric High Interface Keep Minimal Palette Restrict Should Simple
Just how do I design if not with prototyping? An excellent question. The short answer is ‘on paper.’
ALAN COOPER

Answer Design Excellent Just Paper Prototype Question Short
Well madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What’s yours?
ALAN COOPER

Boxing Excuse Look Madam Mirror Nose Seen State Well

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