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The Internet is the ultimate in brand-centered buying.

Al Ries

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

Advertising is the way great brands get to be great brands.
AL RIES

Advertise Brand Great Way
That is, you position the product in the mind of the prospect.
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Mind Position Product You
It is better to have 50% of one market, instead of 10% of five markets.
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Better Have Instead Market Prospect
Each year we send more and receive less.
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Each Less More Receive Send Year
The Internet is the ultimate in brand-centered buying.
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Brand Buy Center Internet Ultimate
Your brand’s power lies in dominance.
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Brand Dominance Lie Power
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
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Going Name New Product Require Simple Succesful
Good things happen when you narrow your focus.
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Focus Good Happen Narrow Thing
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
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Answer Brand Own Three Trouble Two
A branding program should be designed to differentiate your cow from all the other cattle on the range.
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Brand Business Cattle Cow Design Lok Market Other Program Range
Everyone is interested in what‘s new. Few people are interested in what‘s better.
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Better Everyone New People
Marketing is not selling. Marketing is building a brand in the mind of the prospect.
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Brand Build Market Mind Prospect Sell
It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth.
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Accept Allow Brande Decade Enough Forget Need New Normal Old Person Time Truth

The Internet is the ultimate in brand-centered buying.

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