black
grey
blue
red
brown
white

The Internet is the ultimate in brand-centered buying.

Related Topics

Brand Buy Center Internet Ultimate

Bagwalas

Popular Authors

Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

The new product, if it’s going to be successful, is going to require a new name. New ladder, new name. It’s as simple as that.
AL RIES

Going Name New Product Require Simple Succesful
It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
AL RIES

Company Hand Mental Mind Position Product Upper
Even if all the cattle on the range look pretty much alike.
AL RIES

Alike All Cattle Look Much Pretty Range
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
AL RIES

Create Mind Perception Product Prospect Quite
Positioning is what you do to the mind of the prospect.
AL RIES

Mind Position Prospect What
Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.
AL RIES

Evolve Ivory Tower Marketplace Mud Strategy Towers
Branding is simply a more efficient way to sell things.
AL RIES

Brand Efficient Sell Thing Way
That is, you position the product in the mind of the prospect.
AL RIES

Mind Position Product You
Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.
AL RIES

Brand Business Customer Distinguishable Narrow Scope Singer Want World
Positioning is how you differentiate yourself in the mind of the prospect.
AL RIES

Differentiate Mind Position Product Yourself
An attribute that nobody else already owns in your category.
AL RIES

Already Attribute Else Nobody Own Through
The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect’s mind. A really well-known name sits on the top rung of a sharply defined ladder.
AL RIES

Bvious Define Known Ladder Name Occupy Reason Rung Sharp Sit Top Well
When a really new product comes along, it’s almost always a mistake to hang a well-known name on it.
AL RIES

Along Come Mistake New Product Really Simple Successful
The essence of positioning is sacrifice.
AL RIES

Essence Giving Sacrifice Unique Up
The most powerful concept in marketing is owning a word in the prospects mind.
AL RIES

Business Concept Market Own Powerful Word
Everyone is interested in what‘s new. Few people are interested in what‘s better.
AL RIES

Better Everyone New People

Copyright: 2020 - 2023 | Minimalist Quotes