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What should a brand leader advertise?

Related Topics

Advertise Behavior Brand Important Leader

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Marilyn Monroe Paulo Coelho Abraham Lincoln C. S. Lewis Khalil Gibran Charlie Chaplin Gautama Buddha Isaac Newton

It’s the first company to build the mental position that has the upper hand, not the first company to make the product.
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Company Hand Mental Mind Position Product Upper
Successful brands get into the mind slowly. A blurb in a magazine. A mention in a newspaper. A comment from a friend. A display in a retail store.
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Brand Comment Display Forever Friend Magazine Mind Newspaper People Slowly Store Successful
What should a brand leader advertise?
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Advertise Behavior Brand Important Leader
To get into the consumer’s mind, you have to sacrifice.
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Consumer Essence Info Mind Sacrifice
A successful branding program is based on the concept of singularity.
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Based Brand Concept Mind Perception Program Successful
It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.
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Anything Back Before Course Even Happen Longer Mile Take Turn Wrong
What’s your brand? If you can’t answer that question about your own brand in two or three words, your brand’s in trouble.
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Answer Brand Own Three Trouble Two
But with a laser, you can drill a hole in a diamond or wipe out cancer.
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Cancer Diamond Laser Source Week
Each year we send more and receive less.
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Each Less More Receive Send Year
That is, you position the product in the mind of the prospect.
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Mind Position Product You
The most powerful concept in marketing is owning a word in the prospects mind.
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Business Concept Market Own Powerful Word
You must be willing to give up something in order to establish that unique position.
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Establish Give Must Order Something Unique Position Willi
It’s better to be first in the mind than to be first in the marketplace.
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Better Business First Marketplace Mind
A brand should strive to own a word in the mind of the consumer.
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Brand Consumer Mind Own Should Strive Word
It creates in the mind of the prospect the perception that there is no product on the market quite like your product.
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Create Mind Perception Product Prospect Quite
Positioning is how you differentiate yourself in the mind of the prospect.
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Differentiate Mind Position Product Yourself

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