“A man is known by the company he keeps.”

Don’t let your special character and values, the secret that you know and no one else does, the truth – don’t let that get swallowed up by the great chewing complacency.

We hang the petty thieves and appoint the great ones to public office.

Great determination can overcome most odds.

No act of kindness, no matter how small, is ever wasted.

What is most truly valuable is often underrated.

Uninvited guests are often most welcome when they leave.

In critical moments even the very powerful have need of the weakest.

Outside show is a poor substitute for inner worth.

Whoever neglects old friends for the sake of new, lose both.

Much wants more and loses all.

Facts speak plainer than words.

The grateful heart will always find opportunities to show its gratitude.

Destroy the seed of evil, or it will grow up to your ruin.

Better poverty without a care than wealth with its many obligations.

Wise men say nothing in dangerous times.

Once a wolf, always a wolf.

No matter who you are or what kind of company or organization you work for, your number-one job is to tell your story to the consumer wherever they are, and preferably at the moment they are deciding to make a purchase.

Customer service shouldn’t just be A department, it should be the entire company.

When companies fail, or fail to grow, it’s almost always because they don’t invest in the people, the systems, and the processes they need.

Our customers call and e-mail us to say that’s how it feels when a Zappos box arrives. And that’s how we view this company.

People who run a ready-to-wear company are businessmen rather than production or design people.

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

No 27-year-old has the experience to run a company that does a quarter of a billion dollars a year in sales.

Great companies that build an enduring brand have an emotional relationship with customers that has no barrier. And that emotional relationship is on the most important characteristic, which is trust.