I think to make your home as comfortable as possible is so important.
AERIN LAUDERI have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
More Aerin Lauder Quotes
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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When you ask women what’s the one thing they wish they had more of, they always say time.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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Beauty is my heritage, but home decor is very much my passion.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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I love market research because you really have an idea of what your consumers are looking for.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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I love laugh lines. It means you’ve had a good life.
AERIN LAUDER