I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
AERIN LAUDERSo the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
More Aerin Lauder Quotes
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I love market research because you really have an idea of what your consumers are looking for.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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Mom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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When children are little, they really need you in one way. When they’re bigger, they need you as a friend.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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Luxury is anything that feels special. I mean, it can be a moment.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I’ve always been inspired by beautiful interiors.
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
AERIN LAUDER