I think to make your home as comfortable as possible is so important.
AERIN LAUDERMom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
More Aerin Lauder Quotes
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I’m natural, but I wear makeup seven days a week.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I’ve always loved the beauty world. Ever since I was a child, I looked at magazines and wore fragrances and tried out samples and sets. I worked at Clinique in the creative department for a summer during high school. And when I graduated from university,
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When I was creative director [at Estée Lauder], I was always being asked about my beauty must-haves. From there I had this fun idea to create a line of what was in my makeup bag. But I also love accessories, and people associate me with home, family, and beauty.
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You always have to stay true to yourself.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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I love market research because you really have an idea of what your consumers are looking for.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
AERIN LAUDER