Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
AERIN LAUDERMom used to frame everything we made, and now I’m following her example. It makes children so proud to see their work on display instead of hidden away.
More Aerin Lauder Quotes
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My mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
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I think talented people are priceless. And I think people that are knowledgeable and experienced – and I think there’s a balance of new talent and experience, which makes, I think, Estee Lauder really special.
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I love market research because you really have an idea of what your consumers are looking for.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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You always have to stay true to yourself.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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I’ve always been inspired by beautiful interiors.
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I’m natural, but I wear makeup seven days a week.
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I discovered I was passionate about the creative process, the product development, creating a concept around a fragrance or lipstick.
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I love to decorate a room – from the furniture to the objects to the books.
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So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.
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There’s something really interesting about that as a trend, that whole idea of lifestyle and being happy in your surroundings.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
AERIN LAUDER