I love to decorate a room – from the furniture to the objects to the books.
AERIN LAUDERI love Pilates, I really do, and I do it three times a week because it works well for me.
More Aerin Lauder Quotes
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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I think it’s so much fun to create a space. As the world has gotten more and more hectic – with these horrible catastrophes [happening] – people are going out less, ordering in, [having guests over]. People love to be in their homes.
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I love market research because you really have an idea of what your consumers are looking for.
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As a girl, my favorite toy was my dollhouse; if I could still play with it now, I would! I used to love a well-arranged room: the furniture, the fabric, the lighting.
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I’ve always been inspired by beautiful interiors.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.
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AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.
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I’m natural, but I wear makeup seven days a week.
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I love Pilates, I really do, and I do it three times a week because it works well for me.
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It can be a walk on the beach, it could be a kiss from your child,or it could be a beautiful picture frame, a special fragrance. I think luxury doesn’t necessarily have to mean expensive.
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People love buying into a lifestyle and an overall concept. So when they buy a shell-colored lip gloss, they can also buy shells for their house, as well as sunglasses and [items in] other categories [in that shade] to create one consistent image.
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In terms of pots and pans, I just use the basics – Im not a snob like that.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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