Beauty is my heritage, but home decor is very much my passion.
AERIN LAUDERMy mom has always been kind of my backbone. She keeps me strong. She is a mother, a friend. She is really everything to me.
More Aerin Lauder Quotes
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I love market research because you really have an idea of what your consumers are looking for.
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Luxury is anything that feels special. I mean, it can be a moment.
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I love to decorate a room – from the furniture to the objects to the books.
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I always loved beauty and accessories, and it’s always something I was passionate about.
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People always ask what I would have done if I weren’t doing what I’m doing. And I say I’d [still] be in fashion or in beauty. It’s such a dream come true now because I have the ability to go into home [goods] and accessories as well.
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Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.
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When I took the job as Estée Lauder’s creative director, the first thing I did was go into the archives! I love taking our heritage and making it modern.
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I come from an environment where the men actually say, “Is it OK if I take off my jacket?” in a meeting. Everyone wears suits; it is a very dressed-up world.
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I worked at Prescriptives. My uncle [Leonard Lauder, chairman emeritus of the Estée Lauder Companies] smartly had wanted me to go into a small brand – to figure out what part of the company I loved.
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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances … fragrances that can be very personal to the woman who’s wearing them.
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I think to make your home as comfortable as possible is so important.
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One summer I worked at Estée Lauder, and I really enjoyed the whole creative process.
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I figure if I take my children’s work seriously, maybe they will too. And it reinforces the idea that art is not something alien and esoteric. Anyone can make art.
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I have always loved books, and as a mother, I wanted to share my passion for reading with my children.
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And balancing motherhood and career makes you both a better mother and a better businesswoman.
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