100 percent, my whole life. I went to school, I did music theory,
ADRIA PETTY100 percent, my whole life. I went to school, I did music theory,
ADRIA PETTYI try to bring musicians into the logistics of filmmaking.
ADRIA PETTYI’ve never made a video where I didn’t talk to the artist before I wrote the treatment.
ADRIA PETTYI think musicians are perfect at knowing how to get the best out of other musicians. I can really relate to that communion.
ADRIA PETTYIf it’s something I can’t achieve, I tell them straight.
ADRIA PETTYOtherwise they’re not going to feel great when they’re up there miming it.
ADRIA PETTYI did voice training and piano lessons, and while I was a decent musician.
ADRIA PETTYAnd I’ve tried to do that where I can in my field.
ADRIA PETTYMy process in making a music video is pretty much a formula of talking to the artist.
ADRIA PETTYAnd I try to preserve whatever’s of value and achievable in their idea.
ADRIA PETTYMusicians ultimately are who they are, they aren’t actors, so as a clipmaker you have a responsibility to protect them.
ADRIA PETTYAs a kid, I wasn’t given the sense that celebrity, or fame or any of that,
ADRIA PETTYIt didn’t seem like enough for me.
ADRIA PETTYBasically, I enter into it knowing we are collaborators.
ADRIA PETTYSomething respected, was the most important thing to do with your life.
ADRIA PETTYI’m pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know – everything.
ADRIA PETTY