As a kid, I wasn’t given the sense that celebrity, or fame or any of that,
ADRIA PETTYAs a kid, I wasn’t given the sense that celebrity, or fame or any of that,
ADRIA PETTYSomething respected, was the most important thing to do with your life.
ADRIA PETTYOtherwise they’re not going to feel great when they’re up there miming it.
ADRIA PETTYIt didn’t seem like enough for me.
ADRIA PETTYI try to bring musicians into the logistics of filmmaking.
ADRIA PETTYIf it’s something I can’t achieve, I tell them straight.
ADRIA PETTYAnd I try to preserve whatever’s of value and achievable in their idea.
ADRIA PETTYI’m pretty committed to being a filmmaker because it incorporates everything I love: music, art direction, story, and you know – everything.
ADRIA PETTYMy process in making a music video is pretty much a formula of talking to the artist.
ADRIA PETTY100 percent, my whole life. I went to school, I did music theory,
ADRIA PETTYBasically, I enter into it knowing we are collaborators.
ADRIA PETTYMusicians ultimately are who they are, they aren’t actors, so as a clipmaker you have a responsibility to protect them.
ADRIA PETTYAnd I’ve tried to do that where I can in my field.
ADRIA PETTYI’ve never made a video where I didn’t talk to the artist before I wrote the treatment.
ADRIA PETTYI felt like I wanted to make more than just music.
ADRIA PETTYWas something to be impressed by, or to seek out. It was always impressed upon me that making something well crafted
ADRIA PETTY