“And to that end to invite intelligent discussion from all shades of opinion.”

Advertising in the final analysis should be news.

It will be my earnest aim that The New York Times give the news, all the news, in concise and attractive form,

If it is not news it is worthless.

In language that is permissible in good society, and give it as early if not earlier, than it can be learned through any other reliable medium;

To make of the columns of The New York Times a forum for the consideration of all questions of public importance,