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Most of what’s tricky about comedy is the perception of it and the audience’s expectation.

Adam McKay

Hollywood has to appeal to the broadest audience, and when it comes to most social and economic issues, America is progressive. Because of that, the messages that are in Hollywood movies tend to be, for instance, pro-environment.
ADAM MCKAY

Audience Country Economics Hollywood Issue Social
Old man with an old phone. That’s never not funny.
ADAM MCKAY

Funny Man never Old Phone
Every time I wrote a sketch that was in my voice, Ferrell would just do it better.
ADAM MCKAY

Better Do Ferrel Just Time Voice Wrote
The worst part of governing, the political side, is the grossest part, so that’s what they call it. So anything that reeks of that immediately gets tuned out by 70 percent of the population.
ADAM MCKAY

Anything Governing Grossest Immediately m Part Political Population Reek Worst
There’s such an aggressively a political movement in the US that anything that smells of being political – even the term “political” is so ridiculous, when you think about it.
ADAM MCKAY

Aggressive Movement Political Ridiculous Thinking
There’s nothing the people love more than a Federal Reserve joke.
ADAM MCKAY

Federal Joke More Nothing People Reserve
Normally when it hits two and a half, three hours, the audience gets exhausted and start yawning.
ADAM MCKAY

Exhausted Hit Normally Start Three Two Yawning
As for movies, what’s great about comedy is that if your movie gets laughs and makes money, you have freedom.
ADAM MCKAY

Comedy Freedom Laugh Laughing Make Making Money
I could see how people get addicted to animation, and I understand why it’s so great for comedy. You can do whatever you want and it just happens.
ADAM MCKAY

Addict Animation Comedy Great People Want Understand
I don’t think there’s ever been a moment in history where that, as an artistic message, has played very well, because people in their hearts know that’s terrible and a lie.
ADAM MCKAY

Artistic Heart History Lying Message Moment Played Thinking Well
White-collar crime has been marketed – billions of dollars have been put in to have us be bored by it.
ADAM MCKAY

Billion Bored Collar Dollar Marked White
There are many aspects to directing that have a romantic place in people’s minds.
ADAM MCKAY

Aspect Directing Mind People Place
If all else fails, you can always be a pro.
ADAM MCKAY

Else Fail Failing Pro
It’s one thing to mess stuff up and break stuff, but [Borat] is really pointing out the ideology of America.
ADAM MCKAY

Break Country Ideology Mes Pointing Really Stuff
If you make action movies, the critics will savage you, and then your movies are outdated the following week with the new wave of special effects.
ADAM MCKAY

Action Critic Following Movie Outdated Savage Special Weekend
Animals talking are very rarely funny. But animals behaving as animals – always funny.
ADAM MCKAY

Animal Behaving Funny Rarely Talking

Most of what’s tricky about comedy is the perception of it and the audience’s expectation.

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Most of what’s tricky about comedy is the perception of it and the audience’s expectation.

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