Think about it – most political campaigns are based around values. Barack Obama’s 2008 election campaign galvanized millions of youth behind two very clear values – hope and change.
A major celebrity is a major brand, and major brands pick very critically what other brands they’re going to associate with. So an A-list celebrity usually picks an A-list brand.
We fear leaving those familiar surroundings, which is natural, but through exploration of the unfamiliar we stop focusing on the labels that define WHAT we are and discover WHO we are.
When it comes to fundraising for a social enterprise, if you are pursuing your true passion, you’ll learn to become great at your craft because you’ll care so much about perfecting the skills necessary to make that dream a reality.
