We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
AD REINHARDTIt is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
More Ad Reinhardt Quotes
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
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Art is too serious to be taken seriously.
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So now our department is the worst department, partly because it has the worst facilities.
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Art is not the spiritual side of business.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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I taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
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Now almost every artist outside of New York is connected with some school or some museum school, and even in New York the majority are.
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Painting cannot be the only activity of a mature artist.
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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If some student came up and wanted to know where to study painting, you’d want to suggest someplace, but there’s no place. I wouldn’t know where to send a student to study.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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I want to emphasize the idea of black as intellectuality and conventionality.
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The artist should once and forever emancipate himself from the bondage of appearance.
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The only and one way to say what abstract art or art-as-art is, is to say what it is not.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
AD REINHARDT