The one object of fifty years of abstract art is to present art-as-art and as nothing else, to make it into the one thing it is only, separating and defining it more and more
AD REINHARDTThere is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
More Ad Reinhardt Quotes
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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The artist should once and forever emancipate himself from the bondage of appearance.
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I want to emphasize the idea of black as intellectuality and conventionality.
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Art is not the spiritual side of business.
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The more an artist works the more there is to do.
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My painting represents the victory of the forces of darkness and peace over the powers of light and evil.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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The job at Brooklyn is interesting because Brooklyn reflects what happened to university art departments everywhere. It might be the worst department now, and yet at one point it was the best in the country.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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Art is art. Everything else is everything else.
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Art is too serious to be taken seriously.
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Now almost every artist outside of New York is connected with some school or some museum school, and even in New York the majority are.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
AD REINHARDT