Art is too serious to be taken seriously.
AD REINHARDTArt is not the spiritual side of business.
More Ad Reinhardt Quotes
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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I like the idea of the museum world and the university-academic situation where artists talk to each other or where artists or art students study with artists.
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I tried to oppose the academic to the marketplace.
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The artist as businessman is uglier than the businessman as artist.
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So now our department is the worst department, partly because it has the worst facilities.
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The more an artist works the more there is to do.
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There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
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I want to emphasize the idea of black as intellectuality and conventionality.
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If some student came up and wanted to know where to study painting, you’d want to suggest someplace, but there’s no place. I wouldn’t know where to send a student to study.
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Art is not the spiritual side of business.
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Painting cannot be the only activity of a mature artist.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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Only a bad artist thinks he has a good idea. A good artist does not need anything.
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Now almost every artist outside of New York is connected with some school or some museum school, and even in New York the majority are.
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That’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
AD REINHARDT