I want to emphasize the idea of black as intellectuality and conventionality.
AD REINHARDTArt is not the spiritual side of business.
More Ad Reinhardt Quotes
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The artist as businessman is uglier than the businessman as artist.
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The only and one way to say what abstract art or art-as-art is, is to say what it is not.
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The ugliest spectacle is that of artists selling themselves. Art as a commodity is an ugly idea… The artist as businessman is uglier than the businessman as artist.
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We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
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Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
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Art is art. Everything else is everything else.
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It is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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I tried to oppose the academic to the marketplace.
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My painting represents the victory of the forces of darkness and peace over the powers of light and evil.
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My paintings are the last paintings one can make.
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The more an artist works the more there is to do.
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I like the idea of the museum world and the university-academic situation where artists talk to each other or where artists or art students study with artists.
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Art is too serious to be taken seriously.
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Painting cannot be the only activity of a mature artist.
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