Making it purer and emptier, more absolute and more exclusive – non-objective, non-representational, non-figurative, non-imagist, non-expressionist, non-subjective.
AD REINHARDTArt is not the spiritual side of business.
More Ad Reinhardt Quotes
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If some student came up and wanted to know where to study painting, you’d want to suggest someplace, but there’s no place. I wouldn’t know where to send a student to study.
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Art is too serious to be taken seriously.
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As an artist I would like to eliminate the symbolic pretty much, for black is interesting not as a color but as a non-color and as the absence of color.
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The artist should once and forever emancipate himself from the bondage of appearance.
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I want to emphasize the idea of black as intellectuality and conventionality.
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We all name ourselves. We call ourselves artists. Nobody asks us. Nobody says you are or you aren’t.
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I taught a lot of art history, especially Chinese, Japanese, and Indian. But the painting classes came back. The nudes came back. Not so much the still lifes.
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Only a bad artist thinks he has a good idea. A good artist does not need anything.
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The one object of fifty years of abstract art is to present art-as-art and as nothing else, to make it into the one thing it is only, separating and defining it more and more
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As for a picture, if it isn’t worth a thousand words, the hell with it.
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The job at Brooklyn is interesting because Brooklyn reflects what happened to university art departments everywhere. It might be the worst department now, and yet at one point it was the best in the country.
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Art is art. Everything else is everything else.
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Art is not the spiritual side of business.
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I tried to oppose the academic to the marketplace.
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My paintings are the last paintings one can make.
AD REINHARDT






