There is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
AD REINHARDTThere is a black which is old and a black which is fresh. Lustrous black and dull black, black in sunlight and black in shadow.
AD REINHARDTThe artist as businessman is uglier than the businessman as artist.
AD REINHARDTIt is not right for painters to think that painting is like prostitution, that ‘first you do it for love, then you do it for others, and finally you do it for money.
AD REINHARDTI tried to oppose the academic to the marketplace.
AD REINHARDTArt is too serious to be taken seriously.
AD REINHARDTArt is not the spiritual side of business.
AD REINHARDTThat’s an interesting fact when you take the idea of making money, making a living selling paintings. Only a dozen or two painters do that.
AD REINHARDTAn artist who dedicates his life to art, burdens his art with his life, and his life with his art.
AD REINHARDTOnly a bad artist thinks he has a good idea. A good artist does not need anything.
AD REINHARDTI want to emphasize the idea of black as intellectuality and conventionality.
AD REINHARDTArt is art. Everything else is everything else.
AD REINHARDTSo now our department is the worst department, partly because it has the worst facilities.
AD REINHARDTPainting cannot be the only activity of a mature artist.
AD REINHARDTThe artist should once and forever emancipate himself from the bondage of appearance.
AD REINHARDTThe more an artist works the more there is to do.
AD REINHARDTThe one object of fifty years of abstract art is to present art-as-art and as nothing else, to make it into the one thing it is only, separating and defining it more and more
AD REINHARDT